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Affecting drivers at the petrol station is exactly what needs to happen. Pricing in externalities is how free markets deal with the effects of behavior.

If prices increase, demand will fall, and the price will fall, and a new equilibrium will be arrived at.

I'd like to recommend taking a look at The Undercover Economist. It can be had for cheap.

https://www.amazon.com/Undercover-Economist-Tim-Harford/dp/0...



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