I find Arturia's products -- hardware and software -- wonderful to use. My Drumbrute Impact is just so fun. I got "Pigments" and it is incredibly fun for crafting sounds; just a beautiful UX.
They really get it. I think their product people are as good or better than Apple. If you are a producer, I get why someone would use something with more features and options, but for someone who just wants an instrument in front of them as a way to be musical and expressive, without trying to replicate genres, I could see these becoming classics.