but seriously how we are defining it for our business is private label sellers of physical goods. So you own a brand that sells on Amazon or DTC, and your products have your brand on it. The supply chain varies from folks who own their own manufacturing to others who source from suppliers and never touch their product it just straight to amazon FBA. But not drop shippers, not software, not online marketplaces.
but seriously how we are defining it for our business is private label sellers of physical goods. So you own a brand that sells on Amazon or DTC, and your products have your brand on it. The supply chain varies from folks who own their own manufacturing to others who source from suppliers and never touch their product it just straight to amazon FBA. But not drop shippers, not software, not online marketplaces.