Probably not, there are huge rounds of funding going into these companies in europe right now, like SellerX, Razor Group, Berlin Brands Group etc (and Thrasio in the US).
Most if them are focused on amazon FBA which I honestly don‘t understand. This generic approach sounds better to me.
It sounds high, but their business model involves them buying established revenue streams, right? Their use of funds is less speculative than a typical software company?