This is good to see hard evidence of a scam that has for many years been obvious to anyone who bothered to look -- Amazon reviews in any non-obscure category have been fake for years, and there are multiple startups/services working to mitigate it, e.g., Fakespot [1], which are definitely helpful.
Now we get to see if Amazon is actually just really bad at filtering a bad problem, or really just DGAF as long as the fraud drives sales and commissions.
What we should see is wholesale delisting, banning, and prosecution of vendors, and banning and selected prosecution of fakers. What will we actually see?
I'd think Amazon would care when people abandon them because it is just too hard to find anything real, but the level of fraud on there indicates that Amazon prioritizes other metrics. When a few figure it out, it doesn't hit the traffic & sales numbers much. When many figure it out, it is likely too late. Did Bezos exit while the exiting was still good?
Now we get to see if Amazon is actually just really bad at filtering a bad problem, or really just DGAF as long as the fraud drives sales and commissions.
What we should see is wholesale delisting, banning, and prosecution of vendors, and banning and selected prosecution of fakers. What will we actually see?
I'd think Amazon would care when people abandon them because it is just too hard to find anything real, but the level of fraud on there indicates that Amazon prioritizes other metrics. When a few figure it out, it doesn't hit the traffic & sales numbers much. When many figure it out, it is likely too late. Did Bezos exit while the exiting was still good?
[1] https://www.fakespot.com/