Cattle are treated well in Ireland, and sheep too (comparatively). However, pigs and chickens are treated terribly, and we have a total cultural blindspot to it. We have nothing to be proud of when it comes to animal welfare.
No argument here... my comment was more to say that meat-free burgers can be a success even in a country that has a high opinion of beef... This is a positive development IMHO.
If you told Irish people 10 years ago that their local chipper would be selling meat-free burgers, they'd have thought you were mad...