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> I had one time a talk to a director from an important online shop (top 3 in the country in that specific field) and "this sort of things" was exactly the reason why they chose to use MS Azure instead of AWS. Imagine how deep it can go

This seems to be very common. https://www.forbes.com/sites/bobevans1/2018/07/18/walmart-ci...




Amazon is a direct competitor so it makes sense for Walmart to not give them more money via AWS.


Everyone in retail is a direct competitor to Amazon. It makes sense for anyone with a physical storefront to avoid AWS.




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