UX research also shows that one of the most important things is consistency. Internal consistency as well as consistency with other websites the user is familiar with.
99% of sites don't have so many features and sections that they'd need to omit some of them from the landing page. But for some reason they think replacing UI elements with screen-filling fancy animations and a lot of empty space inbetween is somehow a good thing. I never saw any upside in this.
I have a short attention span and am easily distracted, and modern UI trends are catastrophic from my perspective. I don't care about a fancy "hero area", just give me a menu bar that stays in the same place and gets me anywhere I need.
99% of sites don't have so many features and sections that they'd need to omit some of them from the landing page. But for some reason they think replacing UI elements with screen-filling fancy animations and a lot of empty space inbetween is somehow a good thing. I never saw any upside in this.
I have a short attention span and am easily distracted, and modern UI trends are catastrophic from my perspective. I don't care about a fancy "hero area", just give me a menu bar that stays in the same place and gets me anywhere I need.