After just skimming through the landing page, one thing I want to point out:
I absolutely love the fact that they simply show me what the product looks like. Often times you have to dig through docs and "features" pages just to get a glimpse of the offering. Here it's front and center, screenshots are right there in your face, can't miss it even if you want to.
To other SaaS developers, I say: SHOW ME THE DAMN PRODUCT!
The only step up from this is to have an interactive, radically simplified version of the product embedded in the landing page, with dummy data I can play with it, just to get a feel of the product. Obviously this is much more difficult to get right.
Thank you! That's a great idea, at the moment you need to go through cluster provisioning to get the feel of our product - we were looking for ways to make the product more accessible without having to provision an entire cluster in your cloud (was playing with the idea of demo accounts). We'll take this into consideration when we update our landing page next time. Thanks again :)
I'd second this. Too many developer-facing products focus on the call to action being to curl-bash something, without showing them what it is.
Showing off the product with clear screenshots is a real differentiator for me - I can understand far more quickly what you're offering from that visual.
Making that interactive (in a minimal sense) would be a great next step - demo accounts are nice, but a working demo in the actual page itself would be really powerful - someone looking at the screenshot wondering if it has X option can click it and see for themselves.
I absolutely love the fact that they simply show me what the product looks like. Often times you have to dig through docs and "features" pages just to get a glimpse of the offering. Here it's front and center, screenshots are right there in your face, can't miss it even if you want to.
To other SaaS developers, I say: SHOW ME THE DAMN PRODUCT!
The only step up from this is to have an interactive, radically simplified version of the product embedded in the landing page, with dummy data I can play with it, just to get a feel of the product. Obviously this is much more difficult to get right.