I guess the $10B question is whether if someone could set up a competing app store that was available on all Android phones and could present some form of assurance that it wasn't full of malware, would Google lose the entire market or do they have special access to Android OS to prevent this happening?
For competing with google one would have to set up companies with proper humans in the loop, and in some neutral and stable jurisdiction. For non-US customers it would be also very helpful to tone down the heavy political patronizing that Silicon Valley/anglosphere has, which is ridiculous sometimes.
