If you are inspired by this project, why don't you link to the kickstarter project [1] more directly?

(It reached its goal easily, but it's a matter of pointing to the source/project imo)

1: http://www.kickstarter.com/projects/97103764/capture-camera-...

Maybe he wanted to give credit to the guy that posted this on his blog and so Straubiz found out about it?

That product looks to be already designed, manufactured, tested, patented, and is ready for release without a need for a single dollar to be pledged.

This is a very good marketing tactic.

There is no doubt that this is going to be a hit.

I'm impressed. A quickdraw holster for cameras, gunslinger => filmslinger.

Kind of nifty surprised it go so many upvotes though