Doesn't the startup world fetishize that kind of schedule?

Leaders in startup world fetishize that kind of schedule. Workers want a normal life.

BTW, Alibaba is not a startup.

Startups fetishize selectively "maximizing the work not done", e.g.: low quality except on the surfaces the customer can see.

IDK what fetishes currently run in the startup community, but simplyfing design is a good thing. A component that has been left out of the system cannot introduce bugs and vulnerabilities into the system.

Of course, it only holds up to a point, but "the best part is no part, the best process is no process".