Hey I actually like that dark, spiced chocolate! I'm also skeptical it's any more expensive than the Swiss chocolate sold in gaudy mall stores like Lindt and Teuscher.
There's obviously a market for these sort of "non-European-style" chocolates, which, as you said, are marketed specifically as being associated with countries like Ghana. In NE Asia there's actually a chocolate bar just called Ghana (made in Japan..)! So why shouldn't Ghana try to capture more of the value of that market? I'm sure Swiss chocolate makers can source their cocoa elsewhere, and milk chocolate needs far less actual cocoa anyway.
There's obviously a market for these sort of "non-European-style" chocolates, which, as you said, are marketed specifically as being associated with countries like Ghana. In NE Asia there's actually a chocolate bar just called Ghana (made in Japan..)! So why shouldn't Ghana try to capture more of the value of that market? I'm sure Swiss chocolate makers can source their cocoa elsewhere, and milk chocolate needs far less actual cocoa anyway.