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Companies do whatever they can in order to avoid being criticized. Nobody really cares about the root cause of things. The thought process is simple: "Company A did this, so we'll do the same, because otherwise they'll blame us for NOT doing that, so we may lose partners and that will affect our revenue".

A great example is advertisement. A lot of tech companies suddenly started to work with black/asian fashion models. This change is obviously driven by movements, similar to BLM. It's not a natural change, not an honest idea coming from a production team. They do it purely from the perspective to shut everyones mouth, so to speak.

These days, everyone expects diversity, except that if you are thinking differently or having a different opinion, then you'll be taunted, banished and then canceled from everywhere. This is not good and goes against principles of innovation. People are scared of being different.

My personal take on master branch thing is that GitHub had to either stay quiet and do nothing OR, if asked to change master to main, say "f*ck you, go build your own company and name things however you want, we are not going to change foundational things just because YOU think master word is offending". Because, what if in 5 years someone is offended by branches being named `main`?




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