For me that's still what it's best at and what it should focus on. "Paper", Signatures, Password, to me that feels like they're desperately trying to find something to not just be a reliable external hard drive for people. Oh and of course their number one ambition, trying to convince me to upgrade to whatever more expensive plan they have.
Dropbox could have carved out a niche for itself as a platform for backup and sharing of files. However, the amount of investment capital doesn't allow them to be just a successful medium sized enterprise.
Being the best in a completely commodified area is tough, especially when that solution set is thrown in for free in the world's most popular productivity platforms-- Office 365.
Dropbox has the best sync clients, but that's not enough to save them from being a commodity. Dead-simple and reliable sync seems like a nice-to-have that isn't going to save them from the incredibly large footprint the likes of Microsoft already have in enterprise markets. An IT purchaser might not care much about the usability difference between OneDrive and DropBox (which I'm not even sure exists since the last time I used both.)
Dropbox needs to think of what apps you can build on top of it and let people build those apps. They are a data lake. Enable advanced analytics and ML etc...
Well, is there some _specific_ reason to scoff now?
I'm not saying that's the
case here. Maybe their business is actually a widget. I'm saying that most businesses do far more than you can see from the outside.
Dropbox is in a weird place right now because its free tier is too small, the pair tier is too big and expensive, a $5 tier doesn't work financially, and Google, Microsoft, and Apple offer 80% as good solutions with 2.5x as much space for free. For corporate customers, again, they're probably Exchange or GSuite shops, so they can use one of those storage providers.
Dropbox addresses a real problem, it's just that the triviality of a business copying it means it became table stakes on a lot of platforms.
Dropbox’s killer app is: simply working. I have access to and use both Google Drive and O365 One Drive at work and it is shocking how often I have problems with them.
To be clear, my expected rate of problems for this functionality is “never.” The only service I have that experience with is Dropbox. With GDrive and One Drive I have seen folders lose sync, files get stuck syncing, and inexplicable conflicts.
In addition, sharing outside my org is way easier and more reliable with Dropbox.
I agree that copying files around seems like it should be trivial. Somehow it’s not, though. I don’t have an explanation, just observations from trying to get real work done on a Mac.
Nerds used to large corporate networks/university ones pretty much all had access to shared drives that "just worked" in the OS file browser.
The magic of DropBox was that non-technical users could just share that word document, have it everywhere and not have to deal with a weird terminal.
I wished Drobox built a (physicals, why not) wall at their HQ with the names of everyone who was able to miraculously recover their masters/phd thesis after hardware failure because they saved it in their Dropbox folder.
TBH I never understood the appeal of dropbox, drive, mega, etc
Is it the UI? Is it keeping your data safe? Is it the sync?
I never used their native applications because I hate constant syncing for no reason and running proprietary apps (especially if they're always on), but I use some of their free tiers to store stuff.
If I had to pay I'd just buy some space on some server at the cheapest price per gb there is.
This. Whenever someone quips "that's a feature not a product" the reply should be "so why were they able to ship this feature and you weren't". Technical debt, opportunity cost(s), mission focus are all opportunities for arbitrage.
I think the discussion was always sure you can release a feature product and find success. One you reach a certain level bigger players will incorporate your features and you will cease to exist.
Being able to breakout of that feature product into an expanded ecosystem before your product becomes a feature of a bigger platform is the real end game.