In regards to the future and what we're planning - we try and let the product speak for itself. That way if were wrong, no one knows ;), and it gives us an opportunity to delight and surprise our customers.
re: background - my first startup was MaritimeVacation.com and I used direct mail as my primary marketing channel. Our team has deep DNA in marketing in general - kind of my area of study. http://www.udemy.com/social-marketing-for-startups/
re: 60% reduction
- Let go of our customer coaches / contractors
- Everyone took 50% pay cut
- Cancelled any accounts that weren't critical
- Stopped any payable = no money out unless needed to keep the lights on.
I've been doing startups for a while, and from experience, if you need to cut - make it quick and deep.
Thanks for the comment and great questions.
In regards to the future and what we're planning - we try and let the product speak for itself. That way if were wrong, no one knows ;), and it gives us an opportunity to delight and surprise our customers.
re: background - my first startup was MaritimeVacation.com and I used direct mail as my primary marketing channel. Our team has deep DNA in marketing in general - kind of my area of study. http://www.udemy.com/social-marketing-for-startups/
re: 60% reduction - Let go of our customer coaches / contractors - Everyone took 50% pay cut - Cancelled any accounts that weren't critical - Stopped any payable = no money out unless needed to keep the lights on.
I've been doing startups for a while, and from experience, if you need to cut - make it quick and deep.
Hope that answers some of the questions.