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I am interested in how he A/B tests these things. I've never seen non-clickbait LMG videos, so if they're constantly testing they must not be up for long. Or they test on their forums or something like that.

(I know it sounds like I'm confirming the theory that videos don't get recommended if they're not clickbaity, but I only rarely get LTT recommendations in general. I do specifically go to the channel and look for things to watch every so often, however, and it's there that I don't see any non-clickbait test versions.)



They often change the titles of their videos, sometimes multiple times. Not sure if that counts as "A/B testing" though.




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