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If that were true, people would still be buying pet supplies from Pets.com and books from Amazon.com

I don't understand. Amazon sells some very large percentage of every book sold in the world. What are you saying?

The fact everyone knows what is meant by 'FAANG' should demonstrate how few actual niches exist in the digital space.

What does this mean? A niche is a very specific market segment. The presence of extremely large players does not negate the presence of niches. Niches exist whether or not there companies taking advantage of them.

Communication is difficult, that's why words matter. I think you should choose your words more carefully and make sure you are double-checking that the things you are saying actually make sense.




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