Google, by virtue of its sheer influence in the industry, is primarily responsible for the activist-driven grief that has shat itself all over the tech industry in recent years.
So fuck them. Watching the toxic crops they've planted and tended to go for their own creator's throats is nothing short of delightful.
All the world's trillion-dollar companies have gone woke, so I'd wager it's quite profitable. It may not seem like it to you because you're not the intended audience.
They have usually gotten woke after becoming multi-billion-dollar companies. Being woke seems to be a luxury available when you have the money to spend on it.
You make it sound like politics was invented at Google... As opposed to being something that people have engaged in, since before recorded history[1], during times of upheaval of social and cultural norms.
[1] Certainly, since before 1998. The recent past was not some apolitical paradise.
So fuck them. Watching the toxic crops they've planted and tended to go for their own creator's throats is nothing short of delightful.