In this case it is factually true, certainly in Europe but probably in other regions, too.
I think perhaps many commenters here are very young, so when I say restaurants did not deliver they cannot remember how it was 20 years ago. Order over the phone for delivery was limited to a few types of food places (mostly pizza and fast food made by the same establishments).
As an online platform Deliveroo was perhaps not the first (Just Eat is older, though not as focussed on delivery) but in the UK (and perhaps Europe) they really made that service explode. Note, though that I did mention Deliveroo and similar services in my original comment, not only Deliveroo. I think this is also linked with the rise of smartphone and apps, which, really exploded in 2007 with the first iPhone. The same goes with Uber.
I think perhaps many commenters here are very young, so when I say restaurants did not deliver they cannot remember how it was 20 years ago. Order over the phone for delivery was limited to a few types of food places (mostly pizza and fast food made by the same establishments).
As an online platform Deliveroo was perhaps not the first (Just Eat is older, though not as focussed on delivery) but in the UK (and perhaps Europe) they really made that service explode. Note, though that I did mention Deliveroo and similar services in my original comment, not only Deliveroo. I think this is also linked with the rise of smartphone and apps, which, really exploded in 2007 with the first iPhone. The same goes with Uber.