One of our startup strategies involved that we target Chinese, Spanish and French startup bloggers before reaching out to Americans. Most western startups overlook the significance of this huge market, and leave the door open for another company to take the spoils.
Far less companies submit review requests to foreign bloggers than they do to Americans. Consequently, our own experience turned out to be great; almost all the foreign blogs we contacted were more than happy to review us. This strategy works great for early stage startups that need that additional media coverage. So if you haven't yet tried this, I suggest you do :) Take care,
- Jawad Shuaib
"If I were the CEO of a Web company planning to expand worldwide, I'd hit these countries in this order."
Seems like a poor data analyzing. China's population is vastly greater than the UK -- it should be no surprise that there is a higher number of users online. Does this mean that the UK's demographic is less valuable for a web company? I highly doubt it... unless your product is targeted in such a way.
I wonder how much 'internationalization' you really need to apply to your site to get traction in places like Germany, Italy, France... That would actually be a fairly interesting service - I'm guessing its already out there, someone who will essentially translate your site.
Far less companies submit review requests to foreign bloggers than they do to Americans. Consequently, our own experience turned out to be great; almost all the foreign blogs we contacted were more than happy to review us. This strategy works great for early stage startups that need that additional media coverage. So if you haven't yet tried this, I suggest you do :) Take care, - Jawad Shuaib