Yes, many people forget that the NRA is more than politics. It helps range startup and operations, runs a training/safety/certification curriculum, facilitates sports/competition events, standards, and materials. These are dimensions that GOA and SAF have nothing to do with.

The foundational role it has in gun culture probably makes it a juicier target than their lobbying, considering they are consistently outspent by the gun control lobby in state ballot measures each year.