That experience is prioritized by keeping the goal of the user as the top priority.

The only thing I want is some info and to get out. Very few people go to a business website to enjoy the animations.

Edit: No one goes -> very few people go, shout-out to DylanDmitri and Stripe.

I like Stripe's page a lot better than this one though, for reasons I mention in my response to DylanDmitri.