You need 1mil visitors for 500k.

saaaaaam · on Jan 18, 2021

Indeed. Which what 100k per month comes to, give or take :)

yaboy · on Jan 18, 2021

You’re both wrong. 100k visitors per month ≠ 100k unique users per month. Very different things!

sixQuarks · on Jan 19, 2021

You're being super nit-picky. It should have been assumed 100K "visitors" meant uniques, but I knew someone like you might make this comment. 100K * 12 = 1,200,000 visitors. I added a 20% margin to account for return visitors.

yaboy · on Jan 19, 2021

I’d like to see you tell your founder or CMO that the difference between monthly visitors and monthly unique visitors is “super nit-picky”.

The 20% margin is risible and those who live by SEO die by SEO: https://cdixon.org/2011/03/05/seo-is-no-longer-a-viable-mark...

saaaaaam · on Jan 19, 2021

Well, quite! But then I pretty much assumed it was a shorthand amongst peers so (over) explanation perhaps wasn’t really necessary...