With a product you can usually put it for sale on marketplaces so they do the marketing for you and you can easily reach millions of customers, but you have to share the revenue.
This is how I started with https://usertrack.net, by selling it first on CodeCanyon and once I decided to focus full-time on it I switched to selling it directly.
I was able to work on it while still being employed as I have discussed this with the employer before getting hired, I clearly stated that I still want to be able to work on side-projects in my free time.
Your product is great; I just purchased a commercial license to replace Hotjar last week. Being able to obtain similar levels of analytics whilst self-hosting means we can improve our privacy policy, yet continue to collect useful visitor data to improve our (.gov website) service, as well as avoid being caught in visitor's adblockers, since it is hosted on a subdomain.
My goal is to make userTrack one of the most useful analytics tools out there, while keeping it entirely self-hosted and making the self-hosted experience as good as it can get.
With a product you can usually put it for sale on marketplaces so they do the marketing for you and you can easily reach millions of customers, but you have to share the revenue.
This is how I started with https://usertrack.net, by selling it first on CodeCanyon and once I decided to focus full-time on it I switched to selling it directly.
I was able to work on it while still being employed as I have discussed this with the employer before getting hired, I clearly stated that I still want to be able to work on side-projects in my free time.