I must say this is a new acronym (backronym?) for me. Why do people insist on shoe-horning in Netflix in there? Yes, I'm aware without the N these acronyms can collapse into a more distasteful and off-topic term, but is that the only reason?

I'm sure Netflix is a "wealthy" company with a competent engineering org, but surely they are nowhere near the scale that the rest of the letters operate in? Netflix's competitor is just one of many subdivisions in Amazon, after all.