I wonder if the sweet spot here might be the adaptability of the material. Maybe there are specific needs to quickly install structures of a specific shape/size where this material could be especially advantageous.
I agree. Quick, ugly and permanent are not qualities of a good solution to most problems, but quick, strong and pliable are. It looked fairly demolishable, too, so there might be something in using it for installations and wilderness construction. I'm thinking specifically about youth events - festivals and campsites. Basically, anything unique to the location that or that you'll be leaving unsupervised in a slightly hostile environment.
