> Perhaps Apple’s best commercial of all time is the one in which Jeff Goldblum explains how you set up an iMac to get online:

> Presenting three easy steps to the Internet. Step one: Plug in. Step two: Get connected. Step three… there’s no step three. There’s no step three!

I had completely forgotten about the Jeff Goldblum ad[1]. The spiritual predecessor to Step 3: PROFIT!, I suppose.

1: https://www.youtube.com/watch?v=A0QK0JfHzhg