Yes you can. Lexus, J Crew, AMC tv and many others have proven you can. THe poor and tasteless go for the Crap while the wealthy/farsighted go for the quality/design.
Technology is an echo-chamber. Step outside it and look at what other people have done, then learn from their success.
Only JCrew is in a commodity market. Lexus is really more like Apple. While made by Toyota it generally have very different designs, for example the LS460. AMC TV is clearly not a commodity at all, even less so than Apple.
JCrew is clearly in a commodity market, but they're not exactly upscale. I'd consider them the $800 laptop. Not Walmart/Netbook, but certainly not expensive. And there are expensive clothing manufacturers, but there's a reason why Gap sells hundreds of millions in jeans, while $500 designer jean brands come and go like the wind.
Technology is an echo-chamber. Step outside it and look at what other people have done, then learn from their success.