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Other ways lies survive.

* By being easily digestible and easy to state while the the refutation requires a long form explanation.

* By spreading faster and being repeated more often than the truth preying on our innate bias toward things we’ve heard before.

* By being tied to an unrelated political ideology or issue of intellectual or moral superiority.

* By gaslighting where the authority of truth tellers are undermined.

* As a form of the Streisand effect where any attempt to discredit or silence lie tellers is parlayed into more evidence for its truth.

* When the belief in the truth imparts a material, social, or image cost to the would-be believer.



Its not just lies either, its honest mistakes that are novel and/or cause emotional reactions. The retweet button is a mistake amplifier

https://science.sciencemag.org/content/359/6380/1146

People need to become aware just how bad most social media content that reaches them is.




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