+1 for April. She recommends against a lot of what's in this First-round article, and I think that's wise. This feels like an out-of-date business school primer, which is unusual for FirstRound as their stuff's historically pretty good.

Third this recommendation. I've done a ton a research on positioning for my startup, and even used the the OP article to "position" our startup before I found Obviously Awesome. April's book is hands down the best resource on why positioning matters and actually provides a framework for how to do it with your team.

I really liked obviously awesome, but one thing she cautions against is applying her methodology too early. She says you need to know who your "best customers" are. So if you're too early and don't feel you know who those are (i.e. you don't yet have any customers or you got them just because they're your friends, etc.) then her methods won't necessarily lead you to the right place.

4th this recommendation -- I highly recommend April Dunford's "Obviously Awesome".

Thank you Bradley-backwards, this was a good talk and first I’d heard of April.

Is there a good quick summary of her approach?

There you go, written by April herself: https://hackernoon.com/obviously-awesome-a-product-positioni...