I'm sure they're already tracking things like DAU and UAM. They are well known for experimenting to maximize engagement and growth. And we know they already do topic modeling and interest tracking, as that drives ad targeting.
So in their shoes I'd be looking at newsfeed articles about Facebook, user sentiment in the post text and the comments, and subsequent impact on UAM and DAU numbers.
In their shoes, I'd also be tracking the performative departure. I've seen a number of people post about Facebook and saying they're quitting. It wouldn't be hard to look back at what they've been reading and forward at the impact on their friends who read the post.
If I needed more data, I'd tie all this in with user surveys and user studies for deeper qualitative and quantitative data. Not sure if Facebook does those, but I know other platforms do.
So in their shoes I'd be looking at newsfeed articles about Facebook, user sentiment in the post text and the comments, and subsequent impact on UAM and DAU numbers.
In their shoes, I'd also be tracking the performative departure. I've seen a number of people post about Facebook and saying they're quitting. It wouldn't be hard to look back at what they've been reading and forward at the impact on their friends who read the post.
If I needed more data, I'd tie all this in with user surveys and user studies for deeper qualitative and quantitative data. Not sure if Facebook does those, but I know other platforms do.