Reminds me of when I was working at the exact same kind of startup and then AWS Cognito got SAML support. I'm not exactly sure what that startup's business model actually was or what yours could be, they got acquihired and enough to pay back the VCs though.
We're bias but we obviously dont think so. Infact, we think its gotten more complicated over the years. Some of that complexity is for the right reasons but that isnt required for everyone and for all use cases
Auth really didn't get better since then?