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It seems like in the games industry they really want to advertise release dates or at least a release window for marketing purposes. Which results in the bad cruch periods, since you can only delay so much once you've stamped that date on it. This happens all the time, but this is an exceptionally bad example.

On the one hand, I wish companies wouldn't do this kind of crap, but on the other hand, the consumers need to be more responsible. This game has already made back the development costs, so all this backlash will probably amount to nothing. It's harsh to say, but gamers will seemingly believe anything the marketing machine tells them hook line and sinker.




Exactly and this whole thing really solidifies the concept of never giving out specific deadlines unless you've basically completed the product and just doing minor touchups and even then you _still_ pad it by 2x.

The problem however is that execs want exact dates and meanwhile marketing is just hyping up the product which yields to crazy expectations from consumers and this forces the engineers to even more crunch and degrade the quality of the whole thing. Vicious cycle indeed.


Then there's the opposite problem too, where absent of any deadline, you get Duke Nukem Forever.




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