But that all requires an informed populace. The problem with Facebook (and others, of course) is that it warps all financial incentives for the publishers, while sapping revenue away from them.

Now if you want any revenue at all, which is required for surviving, you need to have clickbaity headlines so you can get traffic to your page. And even that assumes that certain news can find an audience; local news especially tends to fail in that regard because it by definition appeals to a smaller group of people.

https://blog.nillium.com/news-was-never-meant-for-social-pla...