Honestly I think this is probably like 90% of the reason Linux won the naming war to describe open-source Unix-like systems.
You can tell people your startup's web-servers are running on Linux, a new open-source OS written by a guy named Linus, and the conversation stops there, or you can tell them they're running on the guh-nu, or maybe it's just "nu", OS, and depending on which pronunciation you have chosen either start with a bit of the "Who's on first" routine where you try to explain "no, the name of the OS is new" or dive right into explaining that the answer to the question "Well, if guh-new is not Unix, what is it?" is Unix, and in either case your investors have already decided to pass on your company because you made them feel stupid and not in the way that made them think you were smart.
You can tell people your startup's web-servers are running on Linux, a new open-source OS written by a guy named Linus, and the conversation stops there, or you can tell them they're running on the guh-nu, or maybe it's just "nu", OS, and depending on which pronunciation you have chosen either start with a bit of the "Who's on first" routine where you try to explain "no, the name of the OS is new" or dive right into explaining that the answer to the question "Well, if guh-new is not Unix, what is it?" is Unix, and in either case your investors have already decided to pass on your company because you made them feel stupid and not in the way that made them think you were smart.