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Europe is very heterogeneous. I'm sure social network usage is very different in Lithuania, Bulgaria, Spain, Norway or the UK.


As a Brit living in Spain I can cover half of those, and in both Spain & UK whatsapp is absolutely everywhere.

In Spain in fact it's ridiculous - surveys show approx 97% of the population saying they use it regularly (https://www.messengerpeople.com/global-messenger-usage-stati...).

https://english.elpais.com/elpais/2015/02/16/inenglish/14240... has some interesting background on why. I suspect also the fact that Latin America tends to use whatsapp quite heavily (https://www.messengerpeople.com/global-messenger-usage-stati...) probably makes a difference too.


Viber is very used in some parts of Europe. More than WhatsApp.

Latin America is basically WhatsApp and nothing else.




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