Having a psychographic model is dangerous to social structures, it just makes it far too easy to manipulate those who are easy to manipulate (which, given any topic, is the vast majority of people).
There are no effective defenses against this that I can see.
The trouble is the disconnect between Facebook's apparent business model and what it actually is, although I'll admit this might be conflating who is the real bad guy here.
The business of advertising is behavior manipulation, pure and simple. Nothing about that strikes me as "safe"
Having a psychographic model is dangerous to social structures, it just makes it far too easy to manipulate those who are easy to manipulate (which, given any topic, is the vast majority of people).
There are no effective defenses against this that I can see.
The trouble is the disconnect between Facebook's apparent business model and what it actually is, although I'll admit this might be conflating who is the real bad guy here.
The business of advertising is behavior manipulation, pure and simple. Nothing about that strikes me as "safe"