This brief excerpt really does not do the Manager Tools' feedback model justice. All of the background has been stripped from it in order to fit in a pithy blog post and without that context it does sound jarring or shallow.
Over the past 3.5 years I've used the Manager Tools "management trinity" (including their feedback model) with my directs and found it works extremely well. If you've got a professional relationship with a direct and have briefed them on changes before enacting them, it doesn't come as a surprise and it's not seen/received as a "drive by."
In addition to Managers Tools they have a second podcast, Career Tools, which is geared towards any working professional. I recommend that one as well.
Over the past 3.5 years I've used the Manager Tools "management trinity" (including their feedback model) with my directs and found it works extremely well. If you've got a professional relationship with a direct and have briefed them on changes before enacting them, it doesn't come as a surprise and it's not seen/received as a "drive by."
I encourage folks to listen to a few of the episodes on feedback before judging it: https://www.manager-tools.com/2005/07/giving-effective-feedb...
In addition to Managers Tools they have a second podcast, Career Tools, which is geared towards any working professional. I recommend that one as well.