Yes, match.com has been sued by the FTC for all their fake crap and still they are doing it, especially when your profile is about to expire. A few days from that date you will all the sudden get attractive women that never bothered with you previously. These are fake accounts to get you to re-up your membership and again/even after being sued by the FTC are pulling this crap!
Yup. Nearly 20 years ago one of my friends was paid to create profiles on a dating site, and then even to respond a couple of times before ghosting people.
Facebook has been doing that to me for years. It’s tough with women because I sometimes click the bait when I think it might be someone I know who got married.