I am sympathetic to the idea that mobile sites are terrible and Google wants to make that less terrible.
But AMP as a solution to that seems to be completely misguided. Worse, I suspect the continued push for it demonstrates both a lack of leadership and the sort of ego-driven corporate politics where no one wants to admit they're wrong so just keep doubling down until you win.
AMP still breaks for me on iOS in completely fixable ways. I have poor eyesight. I use higher default zoom. I suspect this is the reason why AMP rendered content doesn't fit on my screen and I can't scroll to the part that doesn't fit. It's super-annoying.
On iOS you can force touch the link to render a preview and get the non-AMP version. There's no way to get that by default and that is a completely ridiculous situation.
I, as a user, should be able to opt out of this crap.
The fact that Google forced this down people's throats by giving AMP content ranking preference is an utterly stupid decision by leadership. It risks antitrust action, government investigations and all that entails.
If you want to prefer sites that load fast, that's fast. If you want to prefer sites that use a technology that you created and control that's completely different. This is a textbook example of abusing your market power. I'm sure the executives found legal advice to the contrary. If so, such advice ignores just how malleable government action is and the negative PR consequences.
Reducing that search ranking boost is a step in the right direction but it never should've happened in the first place. You can't turn back time of course but that ranking boost needs to disappear entirely. Immediately.
But AMP as a solution to that seems to be completely misguided. Worse, I suspect the continued push for it demonstrates both a lack of leadership and the sort of ego-driven corporate politics where no one wants to admit they're wrong so just keep doubling down until you win.
AMP still breaks for me on iOS in completely fixable ways. I have poor eyesight. I use higher default zoom. I suspect this is the reason why AMP rendered content doesn't fit on my screen and I can't scroll to the part that doesn't fit. It's super-annoying.
On iOS you can force touch the link to render a preview and get the non-AMP version. There's no way to get that by default and that is a completely ridiculous situation.
I, as a user, should be able to opt out of this crap.
The fact that Google forced this down people's throats by giving AMP content ranking preference is an utterly stupid decision by leadership. It risks antitrust action, government investigations and all that entails.
If you want to prefer sites that load fast, that's fast. If you want to prefer sites that use a technology that you created and control that's completely different. This is a textbook example of abusing your market power. I'm sure the executives found legal advice to the contrary. If so, such advice ignores just how malleable government action is and the negative PR consequences.
Reducing that search ranking boost is a step in the right direction but it never should've happened in the first place. You can't turn back time of course but that ranking boost needs to disappear entirely. Immediately.