If you order with any regularity, the $10/month fee makes the overall fees you pay fairly minor. The difference in cost is primarily in the tip.
"Amazing that people have normalized..." something that is ridiculously convenient and comes at a marginal additional cost? I'm no more amazed at that than wash-n-fold laundry or taxi service.
Which the vast bulk of people don't use either. I'm sure there's some market and I've seen market research that suggests grocery delivery is something that will hang around at higher levels post-COVID. (Though the same report also highlighted home cooking, not food delivery.)
I admittedly don't have great food delivery options where I live. But getting most prepared food delivered isn't something I find very interesting at all.
I think the contention is they’re not able to produce margins capable of returning what a VC or public company would need to for investors to make it worth their while.
the fees double the cost of the burrito. maybe the calculus is different if you live in more suburban areas but being in SF it is easy to walk to food places nearby.
"Amazing that people have normalized..." something that is ridiculously convenient and comes at a marginal additional cost? I'm no more amazed at that than wash-n-fold laundry or taxi service.