How do you distinguish the risks involved in one from the risks involved in the other? I'd say one important question is whether the "house" has more incentive to take your stuff or more incentive to benefit along with your success. Considering that Facebook's business model is essentially still up in the air, the question of what Facebook in particular cares most about is also up in the air.
And a game of three-card-Monte involves risks(http://en.wikipedia.org/wiki/Three-card_Monte).
How do you distinguish the risks involved in one from the risks involved in the other? I'd say one important question is whether the "house" has more incentive to take your stuff or more incentive to benefit along with your success. Considering that Facebook's business model is essentially still up in the air, the question of what Facebook in particular cares most about is also up in the air.