I would say that the government is not the right institution to take this up. They should support secondary app stores, or legislate to force Apple and Google to make their stores more developer friendly. Getting involved in this business, goes against their own narrative. On one hand, we are privatizing state owned companies and on the other, we are taking up vanity projects which the tax payer has to fund. Do check up on our new government building, that no one apart from the powers that be asked for. Also, this announcement very much coincided with an attempt from some of the major apps in introducing a form of sports betting (see IPL), which was thwarted by the very same Google and Apple, in line with the laws of our country. All over, it seems like American tech. giants are more pro-indian-consumer than our own government, which is tremendously dissappointing in and of itself.