In the vast majority of consumer-facing sectors, non-captive markets only exist in the pages of introductory economics textbooks.
Even in B2B, most commercial transactions are with an oligopoly, or monopsony, as one party to the transaction. Competition-driven customer service doesn't exist here. For instance, not even enterprise-level customers can get meaningful customer service out of the likes of Google.
Even in B2B, most commercial transactions are with an oligopoly, or monopsony, as one party to the transaction. Competition-driven customer service doesn't exist here. For instance, not even enterprise-level customers can get meaningful customer service out of the likes of Google.