The reason why FP still doesn't really break through in the corporate world is a marketing failure, in the strictest sense of the word marketing, which means prioritizing the right features to target the right market.

A large proportion of this talk is based on the book “Crossing the Chasm". The book was originally written for startups, and this talk adopts the book to an open source audience, especially Haskell developers.

Gabriel Gonzalez – How to market Haskell to a mainstream programmer: https://www.youtube.com/watch?v=fNpsgTIpODA