A market without competitors is not necessarily a blessing! There might be a good reason.
Despite the colorful name, "Marketing Warfare" (Al Ries and Jack Trout, 1986) is a classic (and concise!) book about product positioning: defining your product in relation to your competition. They describe the unique strategies that smaller competitors can use to "own" a position in your customers' mind. Dropbox vs GDrive/Skydrive would be a perfect case study.
Despite the colorful name, "Marketing Warfare" (Al Ries and Jack Trout, 1986) is a classic (and concise!) book about product positioning: defining your product in relation to your competition. They describe the unique strategies that smaller competitors can use to "own" a position in your customers' mind. Dropbox vs GDrive/Skydrive would be a perfect case study.
https://secure.wikimedia.org/wikipedia/en/wiki/Marketing_war...