Other companies make press releases and announcements as all the time, they just aren't covered by the Media.

In this case, the public clearly wants to know about and discuss this, as demonstrated by this thread and the news coverage.

You and I were not forced to read the article and discuss it, but here we are by our own choice.

From my perspective, think it is an interesting and engaging topic that I want to explore further.

From Uber's perspective, they have every interested in raising awareness and support for their cause.