That's what Sidecar was! Drivers set prices, and riders chose between drivers' offers. It failed against competition from Uber/Lyft and shut down EOY 2014.
But arguably, that was because Uber/Lyft had an unfair advantage from being able to exercise tight control over drivers while not having to obey regulations for employees, while Sidecar had more limited control over drivers. If everyone had to use the Sidecar model, it might work out, but you need equitable laws (that apply to everyone) to make that work.
But arguably, that was because Uber/Lyft had an unfair advantage from being able to exercise tight control over drivers while not having to obey regulations for employees, while Sidecar had more limited control over drivers. If everyone had to use the Sidecar model, it might work out, but you need equitable laws (that apply to everyone) to make that work.