This isn't "controversial", it's just a kneejerk contrarian position from an armchair expert. It's actually hard to understate the demand for music production. You walk through any major retail store, they're playing music that is generally designed (and proven) to make you purchase more. Advertising, movies, basically any form of audio-visual entertainment would be devoid of life without music. And people demand novelty. Just because you don't personally see the value because of your "automatic brain adjustment" problem doesn't mean it isn't there. These of course, are consumerist arguments, let alone the fact that say, personal expression has been a major feature of popular music for over 500 years, and that people from all walks of life have proven time and again that they are willing to pay for the experience of live entertainment, even to change their entire life to accommodate it (think festivalgoers, Deadheads, other diehards, etc.). I mean you may as well be arguing that the economy doesn't exist—like, yeah it sort of doesn't, because currency is all just an illusion we have to agree upon to grease the wheels, but acting like that invalidates the clear societal value of music... is some willful ignorance. The music industry has grown over the past decade. I implore you to do some reading on this, maybe start with Tin Pan Alley.
I think his comment is insightful and thought-provoking. You might be dismissing it too eagerly. To me, the argument primarily revolves around the notion that music's supply is unquenchable regardless of demand since people naturally want to produce music. They will do it even if there is no financial incentive so there will always be music to listen to.
You should be wary of things that are said confidently by someone with no expertise, for example, this is a flat out lie:
> There was a huge market around distribution and licensing and technology related to music, and a lot of that went away
As I pointed out, distribution and licensing has not gone away, that segment of the industry has grown.
Likewise, you have to ignore everything but the direct-to-consumer parts of the market to have that comment begin to make any sense. Video games, commercials and movies are all being produced with increasing efficiency as well, and thus, sync placements and licensing are more important than ever.
I actually think I disagree with your premise here as well, which is still more cogent and direct than GP, who said "the market doesn't exist". Yet, I think demand has kept up with the supply, I mean, I think the demand is almost infinite. Yes, people naturally want to produce music, much in the same way that some people want to make delicious meals for their friends, and when their dinner parties become popular enough to warrant pop-up level sizes, they might consider commercializing and commodifying their product because there isn't an option to continue doing it at a loss for most people. The financial incentive, in most cases is—how do I keep creating a thing people enjoy without dying? Likewise, people might want to eat at the same 5 restaurants their whole life, or hear the same 5 artists, but even that latter group are going to be enthusiastic when one of those 5 artists releases new content. Think about the fact that whoever happens to own The Beatles catalog can release a remastered version of any of their albums and have consumers ready to buy, what is to the layperson, a nearly identical product. Now, remember your favorite meal you've had out? Have you ever tried to recreate that experience?
I guess what I'm getting at is, you can't think of music in purely economic terms, because it tends to behave in unexpected and unpredictable ways that don't align cleanly with the dry notions "supply and demand".
This is absurd. Why are people who insist on couching everything in economic terms refusing to believe that new music is a commodity that people demand? People don't need cars with new features, and yet the market exists for it. Loads of people throw out their wardrobes every 3 months and buy a whole new set. If that's not demand, what is it? If you can only apply "demand" to basic necessities, and literally no luxury goods, then what is the point of the term? That's not to say the commodification of art is a good thing for artists or listeners, in my estimation, in fact I'd say the artificially induced demand of mainstream music is feeding into the current crisis. Marketers push a homogenized sound and then the force of the industry moves to capture that segment of the market. In fact I'd argue there's unmet demand that exists for quality alternative music that won't be satiated by these models.
